MX

MX

Fast, friendly, familiar.

Fast, friendly, familiar.

CLIENT

Maxim's

ADDRESS

Shop G23, G/F, TKO Gateway, 33 Tong Chun Street, Tseung Kwan O, Hong Kong

COMPLETION

2016

AREA

175 m²

NUMBER OF SEATS

165

PHOTO CREDITS

Michael Perini

CUISINE

Hong Kong

In the heart of TKO Gateway, MX ""Take Eat Easy"", brings the warmth of a local classic into the polished terrain of a shopping mall. Bright signage, punchy colour-blocked seating, and raw finishes meet an efficient, high-traffic layout. Street-side comfort with a confident, youthful edge. Designed to be instantly recognisable and easy, it offers fast bites in a space that feels familiar, friendly, and full of personality.

In the heart of TKO Gateway, MX ""Take Eat Easy"", brings the warmth of a local classic into the polished terrain of a shopping mall. Bright signage, punchy colour-blocked seating, and raw finishes meet an efficient, high-traffic layout. Street-side comfort with a confident, youthful edge. Designed to be instantly recognisable and easy, it offers fast bites in a space that feels familiar, friendly, and full of personality.

The Challenge

Injecting some neighbourhood soul into the most impersonal context of all: a mall. We balanced visual energy with operational order, creating zones that invite diners to stay a little longer, even if they came in for a quick bite.

What We Loved

The eclectic furniture mix and vibrant signage, it’s a carefully orchestrated mess. Industrial pendants, neon typography, and mismatched chairs bring character and charm to the mall’s cookie-cutter calm.

Secret Detail

The pressed metal ceiling tiles add a quiet vintage drama, a nod to old Hong Kong eateries. Hidden in plain sight, they elevate the ceiling from purely functional to nostalgically expressive—bringing texture and history to a space made for speed.

The Challenge

Injecting some neighbourhood soul into the most impersonal context of all: a mall. We balanced visual energy with operational order, creating zones that invite diners to stay a little longer, even if they came in for a quick bite.

What We Loved

The eclectic furniture mix and vibrant signage, it’s a carefully orchestrated mess. Industrial pendants, neon typography, and mismatched chairs bring character and charm to the mall’s cookie-cutter calm.

Secret Detail

The pressed metal ceiling tiles add a quiet vintage drama, a nod to old Hong Kong eateries. Hidden in plain sight, they elevate the ceiling from purely functional to nostalgically expressive—bringing texture and history to a space made for speed.

The Challenge

Injecting some neighbourhood soul into the most impersonal context of all: a mall. We balanced visual energy with operational order, creating zones that invite diners to stay a little longer, even if they came in for a quick bite.

What We Loved

The eclectic furniture mix and vibrant signage, it’s a carefully orchestrated mess. Industrial pendants, neon typography, and mismatched chairs bring character and charm to the mall’s cookie-cutter calm.

Secret Detail

The pressed metal ceiling tiles add a quiet vintage drama, a nod to old Hong Kong eateries. Hidden in plain sight, they elevate the ceiling from purely functional to nostalgically expressive—bringing texture and history to a space made for speed.

⁠⁠PROJECT SOUNDTRACK

"Feel Good" – Gorillaz

"Feel Good" – Gorillaz

Gorillaz

Feel Good

"Feel Good" – Gorillaz

Gorillaz

Feel Good

"Feel Good" – Gorillaz

Gorillaz

Feel Good

IF THIS PROJECT WAS A MOVIE...

Little Miss Sunshine (2006)

Little Miss Sunshine (2006)
MX-Little-Miss-Sunshine-Color-Palette

Color palette

Little Miss Sunshine (2006)
MX-Little-Miss-Sunshine-Color-Palette

Color palette

Little Miss Sunshine (2006)
MX-Little-Miss-Sunshine-Color-Palette

Color palette

WHAT WE LOVED

The eclectic furniture mix and vibrant signage, it’s a carefully orchestrated mess. Industrial pendants, neon typography, and mismatched chairs bring character and charm to the mall’s cookie-cutter calm.

SECRET DETAIL

The pressed metal ceiling tiles add a quiet vintage drama, a nod to old Hong Kong eateries. Hidden in plain sight, they elevate the ceiling from purely functional to nostalgically expressive—bringing texture and history to a space made for speed.

PROST KING LUDWIG

NEXT WORK

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PROST KING LUDWIG

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PROST KING LUDWIG

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