BAKEHOUSE SHA TIN

BAKEHOUSE SHA TIN

Neighbourhood Vibe into the Mall.

Neighbourhood Vibe into the Mall.

CLIENT

Bakehouse

ADDRESS

Shop 108, 1/F, New Town Plaza Phase 1, 18 Sha Tin Centre Street, Sha Tin, Hong Kong

COMPLETION

2025

AREA

220 m²

NUMBER OF SEATS

52

PHOTO CREDITS

Steven Ko

CUISINE

European Bakery

AWARDS / PRESS / ACCOLADES

Michelin Guide: Best Artisan Bread And Butter At Hong Kong MICHELIN-Starred Restaurants
30 Best Eats 2022

Bakehouse Shatin echoes the brand’s artisanal, warm roots while embracing a bold, industrial identity. Located in the heart of New Town Plaza, this outpost reflects the spirit of community and craft that defines Bakehouse. A palette of deep blue tiles, exposed brick, polished concrete, and playful merchandising zones brings together an atmosphere that’s equal parts bakery, bistro, and workshop. Designed with transparency in mind, the open kitchen invites guests into the making of their daily bread—celebrating the process as much as the product.

Bakehouse Shatin echoes the brand’s artisanal, warm roots while embracing a bold, industrial identity. Located in the heart of New Town Plaza, this outpost reflects the spirit of community and craft that defines Bakehouse. A palette of deep blue tiles, exposed brick, polished concrete, and playful merchandising zones brings together an atmosphere that’s equal parts bakery, bistro, and workshop. Designed with transparency in mind, the open kitchen invites guests into the making of their daily bread—celebrating the process as much as the product.

A chef smiling while holding a pastry
A chef smiling while holding a pastry

The Challenge

Translating Bakehouse’s signature street-level intimacy into the vast, polished context of a shopping mall was no small feat. Malls can feel anonymous, hostile, impersonal—everything Bakehouse isn’t. Our challenge was to inject soul into the space while ensuring the space felt spacious and welcoming (not cramped or chaotic). It took a lot of smart zoning, circulation planning and layout crunching to make it work.

What We Loved

We loved creating a space that could feel both high-energy and down-to-earth, where the bakehouse team could experiment with a more complex dine-in experience for their guests.

Secret Detail

The playful blue tile mural wall in the dining zone is hand-drawn with illustrations that reflect Bakehouse’s journey and personality—cheeky, artisanal, and human. Hidden among the doodles are homages to key team members, tools of the trade, and little quirks that only regulars or insiders might spot.

The Challenge

Translating Bakehouse’s signature street-level intimacy into the vast, polished context of a shopping mall was no small feat. Malls can feel anonymous, hostile, impersonal—everything Bakehouse isn’t. Our challenge was to inject soul into the space while ensuring the space felt spacious and welcoming (not cramped or chaotic). It took a lot of smart zoning, circulation planning and layout crunching to make it work.

What We Loved

We loved creating a space that could feel both high-energy and down-to-earth, where the bakehouse team could experiment with a more complex dine-in experience for their guests.

Secret Detail

The playful blue tile mural wall in the dining zone is hand-drawn with illustrations that reflect Bakehouse’s journey and personality—cheeky, artisanal, and human. Hidden among the doodles are homages to key team members, tools of the trade, and little quirks that only regulars or insiders might spot.

The Challenge

Translating Bakehouse’s signature street-level intimacy into the vast, polished context of a shopping mall was no small feat. Malls can feel anonymous, hostile, impersonal—everything Bakehouse isn’t. Our challenge was to inject soul into the space while ensuring the space felt spacious and welcoming (not cramped or chaotic). It took a lot of smart zoning, circulation planning and layout crunching to make it work.

What We Loved

We loved creating a space that could feel both high-energy and down-to-earth, where the bakehouse team could experiment with a more complex dine-in experience for their guests.

Secret Detail

The playful blue tile mural wall in the dining zone is hand-drawn with illustrations that reflect Bakehouse’s journey and personality—cheeky, artisanal, and human. Hidden among the doodles are homages to key team members, tools of the trade, and little quirks that only regulars or insiders might spot.

⁠⁠PROJECT SOUNDTRACK

"We’re Going to Be Friends" – The White Stripes

"We’re Going to Be Friends" – The White Stripes

The White Stripes

We’re Going to Be Friends

"We’re Going to Be Friends" – The White Stripes

The White Stripes

We’re Going to Be Friends

"We’re Going to Be Friends" – The White Stripes

The White Stripes

We’re Going to Be Friends

IF THIS PROJECT WAS A MOVIE...

Julie & Julia (2009)

Bakehouse-Sha-Tin-Julie-and-Julia
Bakehouse-Sha-Tin-Julie-and-Julia-Color-Palette

Color palette

Bakehouse-Sha-Tin-Julie-and-Julia
Bakehouse-Sha-Tin-Julie-and-Julia-Color-Palette

Color palette

Bakehouse-Sha-Tin-Julie-and-Julia
Bakehouse-Sha-Tin-Julie-and-Julia-Color-Palette

Color palette

WHAT WE LOVED

We loved creating a space that could feel both high-energy and down-to-earth, where the bakehouse team could experiment with a more complex dine-in experience for their guests.

"At the start of our story, being understood was our priority. We sat down with CRAFT Design and they understood immediately what our dream was made of. The wealth of experience CRAFT Design has really made a difference navigating through the process of creating an iconic design matching Bakehouse brand values. The versatility CRAFT Design showcased in all our diverse locations is a true testament to their level of professionalism."
Grégoire Michaud
Founder Bakehouse

SECRET DETAIL

The playful blue tile mural wall in the dining zone is hand-drawn with illustrations that reflect Bakehouse’s journey and personality—cheeky, artisanal, and human. Hidden among the doodles are homages to key team members, tools of the trade, and little quirks that only regulars or insiders might spot.

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