CLIENT
WOOLOOMOOLOO GROUP
ADDRESS
Mira Place One, 132 Nathan Road, Tsim Sha Tsui
COMPLETION
2024
AREA
580 m²
NUMBER OF SEATS
200
PHOTO CREDITS
Andy Chester
CUISINE
Hong Kong
The Challenge
How to bottle raw street energy without turning it into a theme park. We had to fight for the weird, for the bilingual, for the soul that doesn’t always translate neatly. From bold signage to retro textures and curated art, it’s a space that teases with humour, heart, and the heat of identity in flux.
What We Loved
Creating a space that feels like a love letter to Hong Kong’s in-betweens, those raised in the city’s wild mashup of neon chaos, diaspora stories, and delicious contradictions. From the red glow to the courtyard breeze, MOOO is a bit rebellious, fun, messy, and made with heart. It blends street-style irreverence with the cultural hybridity of Hong Kong’s third-culture kids, those raised between East and West, belonging everywhere and nowhere.
Secret Detail
The centerpiece 3 piece mural is by Chilean street artist Caiozzama, known for his provocative, large-scale collage pieces that confront social and political issues. It layers bold imagery, pop-culture icons, and political overtones, creating a visual tapestry that echoes the identity tension of Hong Kong’s in-betweens.
PROJECT SOUNDTRACK
"TOO BAD" – Anderson .Paak
IF THIS PROJECT WAS A MOVIE...
Everything Everywhere All At Once (2022)
WHAT WE LOVED
Creating a space that feels like a love letter to Hong Kong’s in-betweens, those raised in the city’s wild mashup of neon chaos, diaspora stories, and delicious contradictions. From the red glow to the courtyard breeze, MOOO is a bit rebellious, fun, messy, and made with heart. It blends street-style irreverence with the cultural hybridity of Hong Kong’s third-culture kids, those raised between East and West, belonging everywhere and nowhere.
"Craft Design consistently delivers exceptional results. Their professionalism and innovative approach are invaluable to us, transforming our visions into stunning realities. We are consistently impressed by their meticulous attention to detail and their ability to bring a space to life. They are truly a top-tier design partner."
Colin Smith
Chief Executive Officer WOOLOOMOOLOO GROUP
SECRET DETAIL
The centerpiece 3 piece mural is by Chilean street artist Caiozzama, known for his provocative, large-scale collage pieces that confront social and political issues. It layers bold imagery, pop-culture icons, and political overtones, creating a visual tapestry that echoes the identity tension of Hong Kong’s in-betweens.
