CLIENT
GSI International
ADDRESS
54A Hollywood Road, Central, Hong Kong
COMPLETION
2025
AREA
96 m²
NUMBER OF SEATS
15
PHOTO CREDITS
CRAFT Design
The Challenge
Finding the sweet spot between rustic Argentinean charm and high-end retail, especially when half the shop needed to be refrigeration. We had to integrate a serious number of industrial fridges without losing the warmth, character, or sense of craftsmanship. The challenge was making it feel curated, not cold, and premium without being intimidating. We wanted people to feel welcome to pop in, browse, and connect. Bold materials, tailored lighting, and smart detailing helped us strike that balance, honest luxury with an open-door attitude.
What We Loved
Raw authenticity and refined details. From the precision stitching on the leather counter panels to the deep walnut shelving and the dramatic black marble finishes, we loved playing with contrasts, premium, but rustic. It’s a shop you’d stop by on a casual rainy day… and walk out with a world-class cut of beef.
Secret Detail
The spiral staircase leads you up to a private tasting room, a hidden gem for serious meat lovers. Think boardroom meets speakeasy meets argentinean mountain lodge, surrounded by glass chillers full of prime cuts and fine wines. A little-known feature that elevates the entire customer experience.
PROJECT SOUNDTRACK
“Costumbres Argentinas” – Los Abuelos de la Nada
IF THIS PROJECT WAS A MOVIE...
Relatos Salvajes (Wild Tales) (2014)
WHAT WE LOVED
Raw authenticity and refined details. From the precision stitching on the leather counter panels to the deep walnut shelving and the dramatic black marble finishes, we loved playing with contrasts, premium, but rustic. It’s a shop you’d stop by on a casual rainy day… and walk out with a world-class cut of beef.
SECRET DETAIL
The spiral staircase leads you up to a private tasting room, a hidden gem for serious meat lovers. Think boardroom meets speakeasy meets argentinean mountain lodge, surrounded by glass chillers full of prime cuts and fine wines. A little-known feature that elevates the entire customer experience.
