Choosing the right interior designer isn’t just about picking someone with a good eye. It’s about finding a partner who understands hospitality, can translate your vision into a functioning space, and has the experience to guide you through the highs and lows of the process. Here’s our take on how to make that decision with clarity and confidence. 

1. Look Beyond the Portfolio Great photos are important, but they’re just the surface. Ask about the stories behind the projects: What was the brief? What challenges came up? How did the team respond? A strong designer should be able to talk you through the thinking behind the aesthetics. 

2. Prioritise Hospitality Experience Designing an F&B venue is a unique challenge. It demands an understanding of flow, back-of-house needs, lighting, acoustics, and guest psychology. A designer who’s done residential or retail work might not instinctively know how to plan a kitchen pass or design for high table turnover. Ask to see examples of previous restaurant, café, or bar work. 

3. Test for Chemistry This is a long-term relationship. You want someone who listens, challenges your assumptions respectfully, and communicates clearly. Set up a face-to-face (or video) meeting. Notice: Do they talk more than they listen? Are they genuinely curious about your concept? 

4. Understand Their Process Different designers have different workflows. Some are highly collaborative; others present you with a finished package. Make sure their approach matches how you want to work. Ask for a breakdown of their design phases, timeline, and typical deliverables. 

5. Check Their Network A designer’s value doesn’t stop at drawings. Many bring trusted contractors, fabricators, and consultants to the table. That network can save you time, money, and stress. Ask how involved they are during the construction phase and whether they oversee implementation. 

6. Ask the Hard Questions What happens when budgets change? What if there are delays? Can they handle coordination with landlords or mall management? A confident designer should have thoughtful answers — and ideally, past experiences to draw from. 

7. Make Sure They Get You You want someone who can translate your ideas into a space that feels yours. That takes more than talent; it takes empathy. You’ll know you’ve found the right fit when your conversations feel energising and collaborative, not performative or salesy. 

The best F&B spaces don’t just look good — they work. They welcome, serve, and inspire. Choosing the right designer is the first step to making that happen. Take your time, ask smart questions, and trust your gut. 

We’re always happy to have an initial conversation — even if that means pointing you in a different direction. If we think another designer might be a better fit for your project, we’ll gladly say so, because at the end of the day, the right fit makes all the difference — for both of us.